
Namely, he also just invested $15 million into Frankfurt-based distributor Cansativa, which has the distinction of not only winning the monopoly contract from BfArM, the German FDA, to distribute all German grown medical cannabis nationally, but is now setting its sights on the nascent recreational market now being considered by German lawmakers. Snoop Contributes to European Marketīeyond American borders, he is also making headlines. We didn’t think it was possible, but Snoop Dogg just became an even bigger cannabis icon.There is no disputing that Snoop Dogg, one of the god (or dog) fathers of rap, continues to prove himself in the world of music while also making newsworthy waves in the cannabis industry-including overseas.įor those on the American side of the world, Snoop recently lit it up at the 56th Superbowl halftime show with an energetic performance. Now, he’s working on growing medical-grade marijuana for a whole country. The D O double G has invented a widely-used term for weed, converted to Rastafarianism, and out-smoked all but one person. Snoop Dogg came on the scene with The Chronic and, decades later, he’s still ahead of the curve when it comes to cannabis. Snoop Owns Part Of The Largest Grow Operation Ever Leafs by Snoop’s product line includes flower, wax, gummies, chocolate bars and a variety of other candies (all in elegant packaging, we might add). Not only does this mean that they have Snoop’s reputation as a weed connoisseur, but they’ll be producing Leafs by Snoop’s signature strains. Canopy Growth Will Have Exclusive Rights To Snoop’s BrandĬanada’s biggest medical marijuana producer will also own Leafs by Snoop. Ted Chung, Snoop’s manager, is the company’s strategic advisor for content strategy as of 2017. Not only that, but he may have a say in Canopy Growth’s business plan. The second facility, located in Langley, British Columbia, will be an impressive 1.3 million square feet.Īll this means that Snoop Dogg will have a share in the largest grow operation in the world. This separate entity will take hold of one of SunSelect’s preexisting facilities, and build a new one. Tweed, a British Columbia-based operation. This mega-corporation penned a deal with fellow weed producer SunSelect Produce. With legalization on the horizon, Canopy Growth is expanding. Since then, Canopy Growth, a company that supplies 1/3 of Canada’s medical marijuana needs according to Business Insider, has bought Tweed.

A few years ago, Casa Verde partnered with Tweed Inc., an Ontario-based medical marijuana producer. Now, Snoop is turning his eye towards one of the biggest legal weed markets in the world: Canada. Snoop Was Already Big in Marijuana, But He’s About to Be Bigger

In March, High Times reported that Casa Verde has raised over $40 million. Through it, Snoop helps businesses tied to the cannabis industry-labs, financial services, tech-raise funds.

In addition to his rap career, Snoop Dogg has also spearheaded a number of high-profile marijuana investments through his venture capital firm, Casa Verde Capital. You can find Leafs by Snoop in Colorado and, very soon, all across Canada. Back in 2015, Snoop Dogg founded his eponymous Leafs by Snoop in Colorado. Not only does this OG have a strain named after him, he has his own line, too. The rapper has even released a smokable songbook. So much so that only Willie Nelson could out-smoke him. Snoop Dogg, ie. Calvin Broadaus Jr., has one of the best smoking reps, maybe of all time. Did You Know That Snoop Dogg Has His Own Weed Line?

Here’s a closer look at the deal that’s got everyone talking. Now, this mega-Canadian corporation will have exclusive rights to Snoop Dogg’s own cannabis company, Leafs by Snoop. Snoop Dogg is now a part-owner of Canopy Growth, the largest grow operation in the world. When it comes to weed, Snoop Dogg is putting his money where his mouth is. Thanks to some well-thought-out business decisions, Snoop Dogg now owns the largest grow operation in the world.
